Posts from October 2010

Posts from October 2010

Does our best really matter?

In 1944, an unknown sales representative wrote down a phrase on a napkin that became one of the best-known marketing slogans in American history. “When you care enough to send the very best.” That simple sentence shaped the business vision of Hallmark Cards; but, interestingly enough, I think it also echoed a timeless truth. There is a connection between what and how we…

How Do You Make Decisions?

A friend asked my opinion today. As my husband is wont to say “Opinions are like belly buttons, everybody’s got one.” I am no exception. I have one belly button, but myriad opinions. So I listened readily to his question. I was eager to give away one of my fabulous opinions. My friend presented some questions he wanted to add to a document, I was willing…